Product placement

Product placement is the best in Hollywood and Bollywood is also used in the concept see the opportunities that abound in which to its great application there. What is the concept simply does is that the company's products, which serve as props in some scenes in movies you always act as an indirect ad campaign for the company. Product placement does not need to put in money to the producers, but they have access to free props from the companies that would have cost a fortune to get on the market. For example, there is a scene where an expensive car is necessary for a particular scene to shoot, instead of jumping around to borrow, buy or rent it, the company that manufactures car show for the manufacturer / use of necessary in a movie to see , in exchange for a captured shot branded its name on the car for the spectators.

Viewed viewers with different products in the flicks, with their major task is to be unconscious, such products would be (especially when the lead actor and actress) is used. They buy products, finally, creating a boom in sales, for the benefit of the company. Product placement in Hollywood movies now include Apple Computer (Inc) products in the "Mission Impossible" (Tom Cruise), Mercedes Benz (The Lost World: Jurassic Park), Fed-Ex (Cast Away).

The Cinema of Nigeria movies are the names of restaurants, clothing accessories and do business, sometimes the audience ask to know where the scene was filmed. At best it is the "basket Appreciation Day", while the rolling of credits. Many manufacturers are limited to those locations. It may be that they are not aware of the concept is used, or have not understood the power behind the concept, which appreciated the gesture of a parody of product placement.

The director of "30 days", Mildred Okwo (AMAA 2008 Nominated for Best Director), with a thorough knowledge of concepts, secure placement of Oando for the movie. Product placement lowers costs and helps producers money for other items on the film budget, rather than a charge of props, which are brought to any of the companies. The life representation of the products in the scenes projects realism in the minds of viewers. It is time that Nigerian producers and create enthusiasm influence on this concept, which ultimately would increase support for the good works.

So long ... auggiepo@yahoo.com